Google has just added a new acquisition to its list of more than 30 acquisitions over last 9 years. And, this time it is Episodic, the online video platform.Episodic is a comprehensive platform for broadcasting live and on-demand video over the web. Content creators, marketers and enterprise customers use Episodic to deliver video to the Web and mobile devices.

Last year Brightcove, a major competitor to Episodic, was rumored to be in acquisition talks with Google. Brightcove, which could have cost Google $500 million, just unveiled a framework for HTML5, which Google is banking heavily on for the Web.

The blog post from Episodic reads that the entire team is excited about this new partnership. Also, the post assures that the service to its existing customers would remain uninterrupted.

Here is the complete blog post by Noam Lovinsky and Matias Cudich, Co-Founders of Episodic:

Episodic joins Google!

We are thrilled to announce that Episodic has been acquired by Google. The entire Episodic team is extremely excited about this new partnership and what it means for our customers and the evolution of online video.

The Episodic team will join Google and continue its work to bring a great video experience to the Web, mobile phones and IPTV devices. There will be no interruption in service for existing Episodic customers.

At Episodic, we have always felt that these are the very early days of online video and that there is far more growth to be had. To put it in perspective, our industry is barely 15 years old. We’ve just received our learner’s permit, we still can’t drive without adult supervision and we’re certainly not old enough to buy a drink…legally.

From our earliest discussions with Google, it was clear that the teams shared this belief and together we obviously see huge potential in online video. Our product visions were also complimentary and together we will continue to produce innovative video technology for our customers and their viewers.

Speaking of our fabulous customers, we want to thank you all for your support and your willingness to experiment and sit on the bleeding edge with our team. We can’t wait to show you all what’s coming.

Recent acquisitions by Google include online photo editor Picnik,  social search engine Aardvark, collaboration software makers DocVerse and AppJet, and mobile e-mail utility ReMail.

Via Episodic Blog

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