Google Ventures is an investment arm of Google Inc. It not only provides start up capital to different entrepreneurial projects across the globe but also helps them with all available resources of Google, provides assistance in staffing, product launches and leveraging technical resources. Most importantly it allows the foster entrepreneur to work in an Independent atmosphere.

Google Ventures was launched in March 2009. With an aim to invest in diverse fields like consumer Internet, software, hardware, clean-tech, bio-tech, health care and others. This is not just about investing and calculating return on investment. It focuses on development of most innovative and interesting Entrepreneurs. They are selected by in depth research. If such an enterprise is found which can flourish with Google’s support, it is then extended the helping hand. Ventures also works with them in overcoming initial hurdles with the help of technology, facilities and 20,000 Googlers worldwide.

This project benefits both the investor and the invested company. Invested Company gets capital ranging from seed money to millions of dollars as per need and stage of opportunity. An additional benefit is option to use the expertise of Google Inc in different areas like management, technology, research and brand promotion etc. On the other hand investor receives a decent return on his investment from growing companies. If found in troubled waters Google promises to go ahead and help the invested company in getting back on the track.

Interesting part is, that Google Ventures tries to support any and every company which may or may not be having any kind of relationship with Google. Companies are not bound to use the Google products. They are free to exercise their free will. Further Google doesn’t plan to intentionally acquire its portfolio companies making them feel more safe and sound.

At present Google is supporting businesses based in North America only, as the Google is a global company it plans to work in other countries in coming years. Till now 10 companies are being supported by Google Ventures. Their names are:-

1. Adimab
2. Corduro
3. English Central
4. OpenCandy
5. Pixazza
6. Recorded Future
7. SCVNGR
8. Silver Spring Networks
9. VigLink
10. V-Vehicle

When making an investment, the potential of the company, quality of the idea, and the quality of the team are more important to Google than any particular stage or market sector.

No Doubt Google Ventures is an excellent opportunity for all entrepreneurs and business houses providing them a necessary platform to stand and grow in future. You get everything required capital, infrastructure, sound management advice, technology and online support.

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