Our very own YouTube has created a history. Having crossed the milestone of two million and odd hits each day, yesterday was a day of celebration. It was a double celebration as this news came when they were celebrating the 5th anniversary of the launch of the beta version.

Chad Hurley, the co-founder of you tube did not miss a chance to say ”I see this great growth opportunity in the online video market and we are positioning ourselves to be a leader”.

He actually went back in time to when YouTube was started, the time when they never actually thought about crossing a milestone as such.

He exclaimed ”I don’t think we could have ever planned or imagined we would get to the scale or the size we are today. We were mostly trying to create a video solution for ourselves based on our own frustrations. We are proud of what we have achieved so far but we have a lot of work ahead”.

He also said that while they have crossed such a milestone there’s also no question about the facts that they have a long way to go.

The site was bought by Google near the end of 2006 for $1.65bn and just about 7 months ago the downloads on the site per day was about one billion so it really seems to have a major milestone.

Earlier years:
The slogan of YouTube was “broadcast yourself” which was actually a way to make people express more easily and openly. The first ever person to express himself was fellow co-founder Jawed Karim who posted a 19 seconds long video called “Me at the Zoo”. It was uploaded on April 23, 2005 and can still be viewed on the site.

The other videos that made a history on YouTube or rather made YouTube make a history were that of a wounded girl dying in front of a crowd during the Iranian election protests, a YouTube interview with President Barack Obama, Ronaldinho’s Nike advert and singer Susan Boyle’s performance on Britain’s Got Talent competition on TV.

Mr Hurley also said that with YouTube they wanted to create a level playing game where everyone was equal and everyone had the ability to be heard or seen.

“And so from cat videos to political videos to “how to” videos to entertainment – and that is you tube….” were the proud words of Mr Hurley…

Currently YouTube hosts channels for everyone from Queen Elizabeth to the Pope and from President Barack Obama to the Iraqi government.

The future of this wonderful platform is going to be even more successful.
In early days this site was known for hosting pirated snippets of TV shows or movies. Even today material gets pulled from the site because of issues over copyright.

But to check piracy YouTube is constantly taking measures.

“They have made a lot of progress about weeding out illegal content,” said Allen Weiner senior vice president of research at Gartner.

YouTube has been working hard to win over content makers as it modifies its service to stream professional films and cash in on a trend towards internet television.

Industry watchers don’t fail to say that YouTube could possibly become part of the Google “media cloud” where people can access films, books, magazines tv shows and other digitised content.

“YouTube is going to change in a lot of ways in the next few years,” Ryan Lawler of video site NewTeeVee.com told BBC News.

Analysts say that while the site has struggled hard to reach profitability since its creation, 2010 could be its year of success.

Bloomberg News pointed out that the biggest challenge facing YouTube advertising is what makes it so popular – its user generated content. Many advertisers are wary of placing advertisements that might run next to videos that might also offend or upset the audience.

To which Mr Hurley replies “Obviously we want to work with everyone and show the value we can bring on multiple levels. It could be as simple as marketing a movie or show to our users and driving those audiences to another place for the experience.

“We are trying to create opportunities for everyone and this is not just about making big deals with major networks”.

So thus, Mr Hurley promises a better you tube with more interaction and move involvement of people.

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