You must have played Farmville and Mafia wars on facebook. But you might don’t know that Zynga is a company behind these world’s most popular social games.
Zynga serves 51,784,877 facebook users everyday (stats via allfacebook ) with their top games like Farmville, Fishville, Mafia wars, and Zynga Poker etc. To some extent Zynga plays vital role in Facebook’s inexorable growth.
Report says, Zynga is about to introduce their own social gaming site Zynga Live while making a permanent disappearance from Facebook. The idea is not that bad but not so good too. Yet, it’s a daring approach by Zynga but I fear if they can successfully grab the portion of their game enthusiast community from Facebook.
Here is an excerpt from techcrunch story “If Zynga does pull away from Facebook, I’d imagine they’d still let users log in via Facebook’s open graph as well as third party solutions from Twitter and perhaps MySpace. But Zynga would remain in control of their own platform and they certainly wouldn’t be forced to pay a 30% tax to Facebook for Facebook Credits”
Those who have registered on facebook just to play mafia wars eventually turned their interest in also updating their wall, sharing information and engaging with friends too. Like, a poker player not only finds himself addicted to that particular game but checking, updating and replying to his wall comments and increasing his social network becomes part of his main facebook activity.
ZyngaLive can be interesting but it might not serve the further reason of why actually people like Zynga games? They like it because it is integrated with facebook, so all the fun and friends are together at one place.
Today Zynga and Facebook together made the majority of online population addicted to their services. They still need each others support to harvest their “social” farm of nearly 500 million users and growing.
Unfortunately, things are no more comfortably going between these two giants of internet. The reason could be name, money or business policy but that could affect the huge mass of daily facebook users and Zynga supporters.
People are used to of encountering changes on internet; at least on facebook we see changes often. So, I don’t think it will affect facebook more than Zynga. I cannot really predict the outcome of this separation.
Although, the only purpose of this story is to take your opinion, how much concerned are you with this separation? Will you join zyngalive.com or find a better game on facebook to surrogate your Fishville, Farmville and Mafia Wars addiction?
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